Case Study Affiliate World

Affiliate World is always a big highlight and most probably the most productive show. Besides organising the Affiliate Manager Academy there, we also rent a booth at each of the events And it pays off always big time.
For the one in Bangkok, we have, in the meantime, very reliable numbers of the success and until now. I am sure that the upcoming one in Budapest (click and get 25% off) will work even out better due to more experience and brand exposure. But look what we have already achieve at Affiliate World Bangkok:

Affjobs:
-142 Qualified Leads (Clients)
-31 Discount codes for Ads on Affjobs redeemed (50% off)
-19 of these advertisers booked later on more Ads
-5 additional clients that didn’t even use the Code but are traced back to the conference

Affpal HR:
-17 Premium Clients that hired us to find talent for them
-89 Jobs were provided to us
-44 Jobs were filled

Additionally:
-3 Premium Referral Partners specialised in SEO, Native, and Tech
-Over 100 Additional candidates (the majority were not direct on the show but sent by people who spotted us)Keep in mind that lots of these deals are recurring business!So what did we do?

1. Goal Definition
   -Find Advertisers for Affjobs
   -Find Clients for Affpal HR
   -Find Candidates
   -Brand Awareness
2. Prepare specials
   -50% Discount on first Ad
   -Additional Boost of jobs on Social Media
   -Presenting jobs directly on the show
   -Live update on Screens at the Booth
3. Needed Equipment:
   -Flyer with Discount Codes
   -Biz Cards (even when we prefer instant messenger)
   -USB Stick & Laptop to update jobs and candidates on the Screen
   -Mini Ventilator for lunch breaks
   -Shirts with Branding
4. Reach out:
   -Scheduling over the Affiliate World App with Min 3 follow-ups
   -Newsletters, Social posts, Telegram Groups (back then also Skype)
   -Personal invite to all clients & candidates
   -Name-dropping about the booth at Affiliate Manager Academy
   -Inviting people you met at the show and the events
5. Booth Work:
   -Min 2 people permanent on the booth (tough during the AM Academy)
   -Premium Booth for more exposure & trust
   -Clear communication of what we provide
   -Proactive approaching people
   -Leading the talk by listening (identify the main pain point)
   -Insta Stories
6. Sales:
   -Visiting all booths and asking for the decision maker (in most cases, the boss is at Affiliate World)
   -Covering beside EN also UA/RU in the team for CIS clients
   -Having a CRM system on the phone
   -Laptop for instant account creation and job posting
7. After Show:
   -Follow up 3 days after the show is over
   -First round of follow-up done in max 1 week
   -5 Follow-ups total
   -Send discount codes out
   -Add contacts to the Newsletter and Telegram Group
   -Track Results

Next stop Budapest

With all the experience we are very confident, that the Affiliate World in Budapest will be even better and more successful than any other show we had so far! Additionally we do once again the Affiliate Manager Academy.No ticket yet? For all Affjobs and Affpal Partners we have a 25% discount