Mastering Domain Management: Tips from the Pros

Ever wondered how to keep your domain portfolio in check without losing your mind (or your money)? Then check out the new Affpal Podcast where Greg Dumas of Domain Options speaks about this important topic

Why Domain Management Matters

First things first, why should you care about domain management? If you’re running an affiliate program or any online business, domains are like your digital real estate. They can pile up quickly, and before you know it, you’re spending thousands on renewals for domains you don’t even use. Nobody of us has money to waste in the current competitive market.

The Cost Factor

One of the easiest ways to cut costs is by evaluating your portfolio. Greg Dumas, a seasoned pro in the domainer industry, suggests that many companies accumulate domains without realizing the financial burden. Imagine having thousands of domains and paying hundreds of thousands in renewals.

Best Practices for Domain Management

So, how do you manage that all effectively? Here are some tips from the Greg:

Evaluate Your Portfolio: Regularly review your domain portfolio. Check which of them are actually driving traffic and which ones are just sitting there collecting dust. Use tools like Google Analytics to see what’s working.
Keep Your Information Updated: Always ensure your WHOIS information is correct. This includes having a valid email address that multiple people in your organization can access. You don’t want to lose a domain because you missed a renewal notice!
Fund Your Accounts: Make sure your domain registrar accounts are well-funded. This prevents any accidental lapses in renewals, which can be a nightmare to recover from.
Use Affiliate Links: If you have an unused, consider putting affiliate links on them. This way, you can test their traffic and potentially earn some revenue. A Whitelabel can work here even better.
Sell Unused Domains: Something that fits nothing? Sell them! You’d be surprised how much you can make from domains you thought were worthless. Greg Dumas has successfully sold dozens for thousands of dollars that were marked for deletion.

All is summarized on the Affpal best practice playlist

The Role of Software

Managing a large portfolio manually can be a headache. That’s where Gregs domain management software comes in handy. His tools can help you track renewals, evaluate SEO value, and even manage your domains across multiple registrars. Greg Dumas uses a custom software solution that integrates various APIs to streamline the process.Wanna know more? Download the product sheet
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